Archie Bunker’s earnestness. It becomes cartoon, 
like Bugs Bunny , because the TV image is so 
different in its structure from radio or film. Take 
President Nixon. He’s somewhat untakeable on 
TV, but quite acceptable on radio or on film. The 
same man, performing the same way, is quite 
acceptable on film and unacceptable on TV 
because on TV he seems too intense, too much 
the specialist.

Marshall McLuhan, “Violence of the Media,” 
Marshall McLuhan: The Man and His  Message , 
(Golden, 1989), p. 23.